{"id":1621,"date":"2026-09-22T14:49:16","date_gmt":"2026-09-22T12:49:16","guid":{"rendered":"https:\/\/sticoverse.fr\/?post_type=projet&p=1621"},"modified":"2026-09-22T14:51:44","modified_gmt":"2026-09-22T12:51:44","slug":"chez-ma-tente","status":"publish","type":"projet","link":"https:\/\/sticoverse.fr\/index.php\/projet\/chez-ma-tente\/","title":{"rendered":"Chez ma Tente"},"content":{"rendered":"\n

Contexte<\/h3>\n\n\n\n

Projet fil rouge men\u00e9 sur l’ann\u00e9e \u00e0 EFFICOM Lille : la cr\u00e9ation compl\u00e8te de l’identit\u00e9 de marque, de l’am\u00e9nagement et de la communication pour \u00ab Chez ma Tente \u00bb, un restaurant fictif au concept chaleureux inspir\u00e9 de la vie en plein air et du camping.<\/p>\n\n\n\n

R\u00f4le<\/h3>\n\n\n\n

Travail de groupe (4 \u00e9tudiants)<\/p>\n\n\n\n

D\u00e9marche<\/h3>\n\n\n\n

D\u00e9finition de l’identit\u00e9 visuelle (logo, palette, mascotte, pictogrammes), d\u00e9clinaison sur le packaging et l’am\u00e9nagement de la salle, puis conception d’une campagne de communication (affichage, street marketing) et enfin prototypage du site web, de l’arborescence aux maquettes d’interface.<\/p>\n\n\n\n

Outils<\/h3>\n\n\n\n

Photoshop, Illustrator, Figma<\/p>\n\n\n\n

R\u00e9sultat<\/h3>\n\n\n\n

Un univers de marque coh\u00e9rent, d\u00e9clin\u00e9 du print au digital, pens\u00e9 pour incarner une cuisine conviviale et chaleureuse.<\/p>\n\n\n\n

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